Why is Good Customer Service So Difficult?

Added by Katie Smith on Oct 21, 2014 5:10 AM.
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This could easily be a rant based on some recent customer service experiences but I’m going to avoid that and instead look at what companies are facing today in trying to meet customer expectations. I read recently that Comcast has finally appointed a VP to try and address their extremely poor customer service (I’d say customer service image, but let’s be honest, it’s not an image problem so much as it’s an execution issue). That announcement coupled with some personal experiences with two banking institutions recently got me thinking about customer service again.

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