Why is Good Customer Service So Difficult?
This could easily be a rant based on some recent customer service
experiences but I’m going to avoid that and instead look at what
companies are facing today in trying to meet customer expectations. I
read recently that Comcast has finally appointed a VP to try and address
their extremely poor customer service (I’d say customer service image,
but let’s be honest, it’s not an image problem so much as it’s an
execution issue). That announcement coupled with some personal
experiences with two banking institutions recently got me thinking about
customer service again.
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