5 Ways To Avoid The Epic Fail - Guarantees, Expectation Setting & Accountability In Customer Service

Added by Katie Smith on Oct 23, 2014 4:23 AM.
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The core of every business that touches consumers is conversion, adoption, engagement, and loyalty, to paraphrase my colleague Geoff Moore’s “four gears” model. As a startup executive and employee, your customer is your lifeblood, and deserves to be treated with respect, accountability, and commitment to their success. Not only are happy customers your best advertising, but also, happy customers are far less expensive to maintain as customers than new customers are to source, educate, convince, and convert.

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